Aesthetics and simplicity is Nitzan’s way of life. She thinks from the heart, moves on desire and never stops dreaming.
Nitzan studied Industrial Design at Shenkar College of Engineering, Design, and Art, graduating in 2012. Before starting her studio, she worked at Ernst & Young Technology Department and was part of the marketing team of Procter & Gamble Israel. She did her military service as an operations officer in a flight Squadron of the Israeli air force.
Her works combines 2D and 3D, branding and product design for companies involved in innovation, technology, investments, healthcare, education, and cosmetics. Nitzan provides design consulting for startups in different stages, from seed and throughout their growth.
To date, she supported dozens of startup companies in their design processes as well as participated in the establishment of innovation hubs by public and private organizations. Some examples of her work include projects for Israel Innovation Institute, Smart Transportation Community - EcoMotion, Healthcare Innovation Community in Haifa, Jerusalem Municipality’s Innovation in Education Center and corporate innovation hubs.
The studio has worked closely with the ministry of economy, the ministry of education and ministry of transportation as well as the representatives in Israel of major automotive companies. Nitzan provides design consulting and support to venture capital funds and investment firms.
Nitzan was the leading product designer of the rebranding at Il Makiage professional makeup company, where she has helped set up the product design department and the brand’s launch in NYC